So, you think you can blog? The good news is, getting started is the easiest part. It’s figuring out how to actually grow your blog and build up a loyal following that will ultimately separate the wannabes from the success stories. But don’t worry, we got you covered. With a market that’s as overcrowded and crazy competitive as fashion blogging (and blogging in general), simply having a passion for fashion won’t cut it in this crazy cutthroat market. You have to be willing to put in the time and really work for it, girl. To see what it takes, we turned to two top style bloggers for their professional advice on how to start a fashion blog.
Invest in Yourself
You have to spend money to make money and fashion blogging is no different. Fortunately, getting started doesn’t require you to empty out your savings account. You’ll want to invest in good lenses and camera equipment, though, says Los Angeles-based fashion and lifestyle blogger Alyssa Campanella of The A List. “One of the biggest ways you’ll be engaging with your readers is through your photos,” she explains. If the lighting is bad and the pictures are blurry, people aren’t going to take you seriously, much less take the time to read what you have to say. While paying for a custom-designed website upfront isn’t a must, you should purchase your own domain name (a minimal expense) and pick a clean layout that won’t confuse readers and is easy on the eyes.
Do Your Homework
Knowledge is power and keeping abreast of the latest trends and what’s happening in the world of style is a must for bloggers. Campanella recommends reading fashion magazines not only in your country, but abroad as well. “I look forward to British Vogue and Marie Claire U.K. monthly despite living in the U.S.,” she says. “Also start using Pinterest as a mood board for your style. Collecting pins that are inspirational to you and your sense of style are crucial.”